Riviana Foods, Inc., a multinational food group and America’s largest processor, marketer and distributor of rice products and America’s second-largest producer and marketer of pasta products, was looking to streamline its distribution operations, improve efficiencies, shrink time to market, and significantly reduce operating costs. With production and transportation costs increasing, Riviana had an opportunity to minimize distribution costs while increasing its market share and anticipating future growth markets. Retaining experienced team members (employees) and having access to new quality team members to match its growth was another major objective of their planning strategy.


CRA researched the most accessible and efficient distribution routes and systems (OTR and Rail) and matched those systems with the right-size existing and build-to-suit opportunities in multiple states.  CRA also paired Riviana’s operation goals and right-sized facility with the most favorable economic incentive package available that would accomplish the goals of this project.  CRA identified a 701,968 square foot opportunity within a 1, 150,000 square foot new build in the Greencastle, Pennsylvania market.


CRA identified and leveraged multiple market opportunities with qualifying incentive packages by researching and interviewing local, regional and national developers and economic development offices to identify a new, Class-A, state of the art market opportunity.  CRA and Riviana worked together throughout the design process, ensuring the 1,150,000 square foot Greencastle facility will remain a viable, long-term, lean performing distribution center for Riviana.

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